How to Get Google AdSense Approved: The Checklist Reviewers Actually Use

People search this from every platform because the AdSense screen just says the site is under review, or it comes back as low-value content. There is no paid skip and no secret button. The review moves when the site already looks like a finished publication a stranger can trust.

What the review is checking#

AdSense is deciding whether the site is yours, whether the pages are useful, and whether ads would sit on a site that follows the program policies. Reviewers and the automated checks look for the same things.

• You control the domain, and the site is public on HTTPS. A login wall or a "coming soon" page cannot be reviewed.
• The content is original. Copied articles, scraped pages, and near-duplicate posts are the usual reason for a low-value rejection.
• A visitor can tell who runs the site. An About page, a contact path, and a privacy policy are the standard set.
• Navigation works. The header and footer should reach the guides, the about page, contact, and the privacy policy without a dead end.
• The topic is allowed. Sexual content, copyrighted copies, dangerous instructions, and deceptive pages are policy problems, not a wording problem.

Finish the site before you apply#

Applying on a thin site and then adding pages during the review is slower than applying once. Use this order.

1. 01

   Publish real guides

   Aim for a set of pages a developer would bookmark. Each one should answer a specific question with steps, examples, and a point of view. Ten thin posts that repeat the same idea count for less than a handful of complete ones.

2. 02

   Add the trust pages

   About, contact, and privacy policy. The privacy policy should say that advertising cookies may be used. Put those links in the header or footer so they are on every page.

3. 03

   Use your own domain

   Connect the domain, force HTTPS, and confirm the site in Google Search Console. The sitemap should list the home page, the trust pages, and the guides.

4. 04

   Read the site as a stranger

   Click every nav item. Fix broken links, empty states, and pages that are only a title and a picture. Remove placeholder text.

5. 05

   Apply once

   Submit the site you will actually show ads on. If you are rejected, read the reason, change the site, and apply again. Refreshing the application the same day does not speed the queue.

Why applications get rejected#

• Low-value content. The pages are short, repetitive, or generated without a real explanation. Add depth to the existing guides instead of publishing more of the same.
• Incomplete site. No about page, no contact path, or a privacy policy that never mentions ads.
• Hard to navigate. Guides exist, but the home page does not link them, or the menu only works on one screen size.
• Policy content. The site includes material the program does not allow, or it copies someone else's work.
• Site not ready. The domain does not resolve, the host returns errors, or important pages require a login.

After the account is approved#

Approval is not the end of the check. Invalid traffic can disable the account later. Do not click your own ads. Do not ask friends, group chats, or a traffic service to click them. Bought visits and click-exchange schemes are how new accounts get limited.

When ads are on, add an ads.txt file that lists your publisher ID, keep the privacy policy accurate, and leave enough space around ad units so a normal tap is not an accidental click.